UNDP needed a strong brand to promote its conference in Central Asia on eliminating gender-based violence.

 

In Central Asia, a significant number of women suffer from gender-based violence. In order to tackle these issues and promote solutions, UNDP organised a conference in November 2018. For this conference, Studio Abisko worked on developing a strong visual language to be used across different mediums: banners, notebook, badge and printed country profiles,

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The design solution stems from the 5 Central Asian countries. Using 5 female figures, the visual mark represents both the female gender and the 5 countries, creating a smart connection. The arrow further illustrates change and the desire to move forward and improve. Additionally, the colour palette was inspired from the country flags.