Branding / Print / Social Media
BRIEF & SOLUTION
Tradicious is a Canadian-based company that organises cultural events and promotes Romanian cultural awareness. The project included a rebranding, brand book and social media images.
The identity is based on the work of Constantin Brancusi, a famous Romanian sculptor. The logo is constructed using the infinity column, one of his masterpieces. Overall, the style of the branding follows the artist's ethos, which is minimalist and geometric.
Outlining the main elements of the identity, the brand book includes the use of the logo, colours, photography, typography and icons. Traditional Romanian motifs and patterns provide depth and personality to the brand, while the photography style is muted and evocative.