Serve the City, a Luxembourg NGO that connects volunteers with opportunities to help, asked us to develop an identity for Grouss Botz.

 

The Grouss Botz (Big Spring Clean-Up) is an old Luxembourg tradition that involves communities and citizens working together to clean the local national streets and roads.

 

Setting a positive and fresh tone of voice through minimalist line illustrations, the brand identity aims to represent Grouss Botz as a fun, social activity to be enjoyed outdoors.