Xantor Cool Electronics is a concept store in Luxembourg that sells hi-tech products in a stylish and modern store. To further broaden its audience and to communicate better with its clients, Xantor has launched a blog: Xmag. For this project, I had to develop a strong voice for the blog and position it amongst the coolest digital magazines in Luxembourg. Through the use of an elegant typeface combination for the logo and effective photography, the blog stands out and succeeds in attracting new, young customers.
Branding, Art direction, Webdesign